America has a lot of problems, and one of them is the 35 BILLION water bottles we throw away every year.
My family used to buy plastic water bottles until we realized how much waste the four of us were making. Now we have refillable water bottles that we take to work and school, but a London-based company called Ooho! has an even better solution.
Introducing the edible water bubble! No plastic, no waste, just a mouthful of cool, fresh water.
The membrane is made from natural seaweed extract, but don’t worry — you won’t be able to taste it.
Nevertheless, a lot of people were skeptical when seeing them for the first time…
…once they tried it, though, they were hooked!
Sadly, they aren’t available to the masses yet. However, a crowdfunding campaign by Skipping Rocks Lab has already raised nearly double what they need to make these little babies a reality. Hopefully, we’ll all be kissing plastic water bottle waste goodbye and drinking water bubbles in the very near future!
As Skipping Rock Labs points out on their website, water isn’t the only product that could benefit from this type of packaging. Their idea statement reads, “Our packaging is cheaper than plastic and can encapsulate any beverage including water, soft drinks, spirits, and even cosmetics.”
To learn more about water bubbles, check out the video below. You can also get involved with the crowdfunding campaign by clicking here.
Ooho! Experience from Skipping Rocks Lab on Vimeo.